In the modern world of high technologies, digital media play a huge role in our lives. However, many business owners still believe that having a website or Facebook page is enough to attract and connect with customers, but this is not the case. The truth is that today every business, even small ones, needs a mobile application.
Mobile business apps have become an essential marketing tool for all businesses, regardless of the size of their industries. While many business owners may think that developing and having an app is too expensive or an unnecessary investment, a mobile app can really help small businesses connect and grow their customer base, drive sales, and improve their market reputation. If your business doesn’t have a mobile app, you’re missing out on so many opportunities to grow your brand and grow your customer base.
Having a mobile app in business has a wide range of benefits, from increased sales to increased website traffic. With strategy and planning in place, a mobile app can take your business to the next level and help you stay ahead of the competition.
In this article, we’ll cover the top 10 different reasons why companies need mobile apps and how to get a mobile app for your business.
The average person spends more than four hours a day with their mobile device. For this reason, you want your customers to have easy access to your business on these devices, and the best way to provide that to them is through a mobile app.
If you make your business easily accessible to consumers, they are more likely to engage with you and your content. Another key to engaging your customers is to ensure that the actual content in your app is engaging.
The most successful apps to date are those that help users get some service or help more easily than they could without using the app. Try to think of a way to simplify one of your common business processes and allow users to complete it on your mobile app, whether it’s placing an order or submitting a request.
If you really want to grow your audience and bring new users to your app, you need to provide content that has some value to consumers. The best way to create valuable content is to ask yourself what your customers’ biggest needs are.
If you can create an app that meets people’s needs or provides them with information not available elsewhere, you can expand your audience. A great way to increase downloads and engage your audience with your mobile app is to incentivize users with company-specific content that they can’t find anywhere else.
Whether it’s an article tailored specifically for your app or a sale where customers can only participate through an in-app purchase, do something exclusive to your mobile app. Exclusivity will make your content more valuable, which will encourage more people to download and use your app.
What do most companies use today to promote their business? That’s right, flyers, radio advertising, SMS marketing, websites and social networks. If we look in the AppStore and GooglePlay, we will hardly find a dozen applications for business within a certain city and entire regions. And this means that there is simply no competition in the use of mobile applications. Just imagine: a person in the city of Voronezh accesses the Internet from his mobile device to order a pizza for dinner, and Google finds a mobile application for a ready-made meal delivery service, by clicking on which the person installs the application on his smartphone and makes an order. Already today Google offers such an opportunity. If you look at the websites of ready-made meal delivery companies through a computer browser, then you still need to work on getting into the first lines of search results. And the application allows you to get ahead of others.
But you can set yourself apart from competitors through a mobile application not only when promoting a business in the online space. To get new customers, the company can offer them an interesting bonus for installing the application. This is a fresh new solution, and no one is using it yet. Everyone loves bonuses and discounts. And almost everyone has mobile devices. The application helps to launch new interesting marketing campaigns and thus stand out from competitors and win the trust of customers.
A personalized mobile app for your business brand will help you access your client’s interests. Applications can track your customers’ search results, through which you can get information like what are their favorite products? Which product category interests them the most? How much time do they spend shopping?… And so on.
Applications are designed to track such customer behavior and provide them with suitable recommendations for related products that interest them. In general, your customers will receive recommendations not only for the product they intend to buy, but also for information about products they may consider purchasing. This raises customer awareness of the additional products and services your business can provide.
Analytics from your users can also help you analyze the growth of your business, as well as the qualities that define your strengths and weaknesses. In addition, you can also get a detailed report on the categories that need improvement in your business and invest in expanding it to the level.
Our specialists are certified by Google Analytics and will create the best mobile application for you.
A mobile app with a push notification feature is actually a very powerful tool if used wisely. We have already said that customers love discounts and bonuses that can be informed about using push notifications – messages that come to the smartphone screen from the application. Read more about push notifications here.
- Statistically, push notifications are twice as likely to bring customers back to the app. You can embed links in push notifications that lead to landing pages. Let’s say a customer is going to work in the morning, picks up his phone and looks through messages, he sees a push notification from a clothing store about a seasonal sale, clicks on the message and goes to the app tab with a picture of a beautiful dress or shoes that are on sale at a huge discount. The attention of the client is attracted, he studied the information and went to the company’s website or to the application tab, where the visual content worked. Sales conversion is greatly increased.
- Getting used to receiving some useful content, customers begin to wait for it, which means that trust in the company increases.
- The geo-location function works very powerfully. Just imagine, a client walks by a restaurant during a lunch break, and he receives a message that a table has been vacated in this restaurant just for him.
- Push notifications can be configured so that they will only come to users who are located or fall into the selected zone. When setting up a message to be sent, it is necessary to allocate an area around the restaurant, and when people pass by, messages will appear on their smartphones offering to dine at the restaurant.
Mobile apps can be customized to match the personalized aspects of your business to enhance the user experience.
For example, if your brand is in the clothing industry, having an AI feature in your app to scan your customers’ body type so they can get a rough, visible illustration of how the dress they want to buy would fit their body type would improve convenience. .
Such features can be personalized according to the needs of the brand and the nature of the business. We may note that such features are difficult or almost impossible to implement in websites and social media companies. This is due to the inability or limitations of current technology to make this possible.
It is very important to understand that the mobile app provides a direct connection to your website. Done right, your app can complement your website by providing a more personal experience that still connects to the site.
If this connection is strong, you can drive a lot of traffic to your website through the mobile app. The mobile app is also very important to keep users focused on your company and products. When customers browse the Internet looking for products, they encounter a lot of noise and may be distracted by offers or advertisements from other companies.
However, a company-specific mobile app completely cuts this noise down because the app is solely focused on your brand and products.
Today, everyone who is somehow connected with business promotion talks about the target audience. The trick is that the mobile application accumulates only the target audience around itself. Let’s imagine that a client sees an advertisement for a mobile application of a travel agency, he is offered to install the application in order to be aware of last-minute tours and special offers. Who will install this application? That’s right, those customers who are already traveling or planning to go on vacation, that is, the target audience. After all, if the client does not travel and is not interested in this topic, then no matter how hard you try to motivate him, he will not download and install the travel agency application.
And if a client installs a travel agency application for himself, then he is interested in the topic of travel and travel. Therefore, he can send push notifications and offer vacation options.
Mobile apps for your business application can automate several processes involved in delivering your product or service to customers. It can help with features such as:
- Inventory Tracking
- Ensuring uninterrupted customer service
- Improved Marketing
A business without a mobile app can lose customers due to the inability to meet customer needs and requests in a timely manner.
For example, a potential customer might want to know if your company provides expedited shipping services and how much it will cost. Since your business does not have a mobile app to search for such details and is based on a social media platform, the client decides to send you a private message about it.
However, the message gets lost in your inbox and the customer ends up losing interest in buying your product due to poor customer service. Mobile apps are programmed to synthesize these common queries related to your business and automatically help customers when they have doubts.
You can also use your business app to automatically alert you when your inventory is about to run out of a certain product. This saves you the hassle of manually checking your inventory to keep up to date with stock updates. You can also get insight into products and services that run out of stock faster than others and take steps to ensure they are available at all stages.
If you strategize correctly, you can use your mobile app to connect back to your social media platforms.
If you link back to your social media pages, users are more likely to be redirected to those pages and potentially engage with your social media content. Be smart about how you integrate social media links into your app and watch your social media impressions skyrocket.
In addition, you can enable social media by encouraging users to share something on your social media pages, be it a review or a link to your site. Additional advertising for your brand is another reason why your business needs a mobile app.
So having a mobile app for your business is absolutely essential in the technology world we live in today. Without a mobile app, your business is missing out on many benefits and growth opportunities.
While developing a mobile app may require a bit of work initially, it is well worth it in the long run and you should collect multiple mobile app RFPs from trusted mobile app development companies. If you would like to request a RFP for a mobile application from our team, please click here.
You can watch engagement, sales, and loyalty grow as your mobile app performs its magic. For these reasons, it is essential for your company to have a mobile app in order to compete in today’s business world.
We also invite you to read the article about the cost of developing a mobile application.
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